Bhutan has followed a cautious growth to tourism development since its opening in 1974 guided by the principles of ‘High value, Low volume’. The core of this policy principle is to promote tourism in a sustainable manner that will meet the needs of the present tourists and destinations while protecting and enhancing opportunity for the future. 

The reason for Bhutan being recognized as a top sustainable tourism destination is because of this guiding tourism policy principle of ‘High value, Low volume’ tourism approach.