The world knows Bhutan by its pursuit for Gross National Happiness (GNH). GNH is a holistic and sustainable approach to development, which balances material and non-material values with the conviction that humans want to search for happiness. This unique development yardstick was introduced by His Majesty the Fourth King of Bhutan.  

Upon Bhutan’s proposal, the United Nations adopted ‘Happiness’ as development indicator and all member states agreed that ‘Happiness’ should have greater role in the development philosophy. Upon Bhutan’s proposal to the United Nation’s General Assembly in 2011, since 2012, every year, March 20 is celebrated as the International Happiness Day.